Rank behaviors.
Compare cooking actions with repeat utility.
For cooking apps
Find the cooking behavior that creates a return.
Separate recipe browsing from the actions that build a useful weekly habit.
First recipe saved
Cook mode completed
Second meal planned
These are illustrative candidates, not proven activation signals.
The activation problem
Browsing can hide intent.
A saved recipe may mean curiosity. Cook mode and meal planning show different utility.
Utility before habit
Compare saves, cook mode, and meal planning.
A repeat cooking action
Define return around useful cooking behavior.
One useful prompt
Respect timing, preference, and notification fatigue.
Test a prompt.
Measure treatment against control.
Ship the rule.
Act on the observed cooking state.
Fit requirements
Ready when these exist.
- Search, save, cook, and planning events have timestamps.
- A repeat cooking outcome is defined.
- Your team can test one useful prompt.
- Consent and privacy controls cover the data.
Cooking activation
Find the behavior behind return.
Bring the journey and one repeat-use question.
Book a sprint