Activation · Conversion · Retention

Find the customer-journey leak worth fixing first.

Sendlyr turns your behavioral data into one priority customer state and one next best action. Your team gets a measurable test.

Find your first revenue leak See an example decision ↓

Example decision

Revenue Leak Map

Illustrative
  1. 01Signed up
  2. 02Onboarding
  3. 03First value
  4. 04Habit
  5. 05Converted
Revenue leakOnboarding started, not finished
Customer stateUnstarted
Leading behaviorFirst meaningful task
Recommended next actionGuide the shortest path to first value
  1. 01Signed up
  2. 02Onboarding
  3. 03First value
  4. 04Habit
  5. 05Converted
Revenue leakExploration without a value moment
Customer stateIn progress
Leading behaviorCore feature completed
Recommended next actionShow one relevant use case in context
  1. 01Signed up
  2. 02Onboarding
  3. 03First value
  4. 04Habit
  5. 05Retained
Revenue leakEarly habit fading
Customer stateAt risk
Leading behaviorReturn for a second active session
Recommended next actionReinforce the next reason to return

Evidence before action

A measurable test, not another dashboard.

  1. 01Scoped dataRead-only inputs for one agreed outcome.
  2. 02Reviewed definitionsYour team confirms what each behavior means.
  3. 03Controlled changeOne surface changes; one stays constant.
  4. 04Declared measureOutcome and measurement window set first.

The continuous decision layer

One decision that gets better with every measured outcome.

Your existing tools provide the evidence and deliver the message. Sendlyr connects the two with a human-approved decision.

01

Journey evidence

PostgreSQL SQL Server PostHog
ObservedOnboarding opened; first task absent after 24h
02 · Decision engine

Sendlyr decision layer

Eligibility threshold
New user, onboarding opened, no first task 24h after signup
Customer state
Unstarted
Leading behavior
First meaningful task
Recommended action
Return to the unfinished task with one clear next step
03

Approve, deliver, measure

  1. ApprovalLifecycle owner approval required
  2. DestinationExisting engagement stack · Email first
    Braze Customer.io SendGrid
  3. Changed surfaceOne reminder: subject, body, and deep link
  4. Measured outcomeFirst meaningful task completed within 48h

Example systems shown for context. Connector scope is configured with each team; platform marks do not imply vendor endorsement.

The first decision package

One recommendation your team can review and test.

The decision arrives with the state, evidence, approval boundary, delivery destination, and outcome to measure.

Decision package 01

Return to the unfinished task

Human review required
Customer state
Unstarted
Leading behavior
First meaningful task
Recommended action
Return to the unfinished task with one clear next step
Human approval
Lifecycle owner approval required
Delivery destination
Existing engagement stack · Email first
Outcome to measure
First meaningful task completed within 48h
Why this recommendation
Observation
Onboarding opened; first task absent after 24h
Rule threshold
New user, onboarding opened, no first task 24h after signup
Changed surface
One onboarding reminder: subject, body, and deep link
Held constant
In-product onboarding experience
Evidence boundary
Illustrative recommendation; customer data and a controlled measurement determine whether this behavior predicts the outcome.

Bring one problem

Find your first revenue leak.

Start with one activation, conversion, or retention outcome. Leave with the first decision your team can test.

Find your first revenue leak

Bring

  • One business outcome
  • Scoped behavioral data
  • The current customer journey

Leave with

  • One prioritized leak
  • One leading behavior
  • One intervention
  • One measurement plan

Keep

  • The engagement tools that already deliver your messages