Rank behaviors.
Compare workout actions with defined return.
For fitness apps
Find the workout behavior that predicts return.
Replace generic streaks with an activation signal grounded in your member journey.
First plan chosen
Second workout logged
Recovery loop completed
These are illustrative candidates, not proven activation signals.
The activation problem
Completion is not commitment.
A first workout can reflect novelty. A second planned session may show stronger intent.
Behavior before habit
Compare plan choice, recurrence, and recovery use.
A defined return window
Choose the member return that matters commercially.
One timely nudge
Test schedule support against a control.
Test support.
Measure treatment against control.
Ship the rule.
Act on the observed member state.
Fit requirements
Ready when these exist.
- Workout, plan, and reschedule events have timestamps.
- A member return window is defined.
- Your team can test one support intervention.
- Consent and privacy controls cover the data.
Fitness activation
Find your earliest durable signal.
Bring the journey and one retention question.
Book a sprint